On set for Comedy Central’s The Roast of Rob Lowe.
Augie Praley
Augie Praley is a writer, creative director, and deeply committed bullshitter—in the best, most Clio-award-winning sense of the word. With a career that pinballs between public health PSAs, Emmy campaigns, experimental plays, and video games involving sentient tow trucks, Augie has become a one-man studio for stories that don’t just entertain—they stick.
He’s written, pitched, and produced work for Comedy Central, directed A-listers like Amy Poehler and Rob Lowe without breaking a sweat (or at least not super visibly), and collaborated with mental health organizations like NASMHPD to create powerful, moving documentaries about trauma-informed care for marginalized communities. In his hands, even the most complicated, bureaucratic, or emotionally fraught topics become clear, human, and wildly watchable.
Augie’s creative brain is half caffeine and half compassion. One side is obsessed with clean taglines, late-night rewrites, and punchlines that can pass legal. The other is building sensitive, layered narratives about memory, abuse, and the quiet pains of growing up in America. He’s made you laugh, made you cry, and if he’s doing his job, he’ll do both in the same scene.
He’s a Clio Gold, a multiple Promax winner, a Webby winner, a Fulbright grant recipient and a guy who still thinks the best compliment is someone telling him they felt seen by something he made.
He’s also a devoted girldad (with two girls in tow), a former high school mascot, and the kind of guy who knows what to say to make a room of strangers jump with him into the creative deep end. He’s led crews under pressure, bonded with editors over the perfect match cut, and convinced entire corporations to believe in an idea that didn’t exist two days ago. When the stakes are high and the clock is ticking, you want Augie at the table. (And if there’s no table, he’ll help build one.)
Augie is an all-terrain creative with a restless mind and a generous heart. He’s not here to coast—he’s here to work, to collaborate, and to make something real.