Using the insight from our research that audiences and fans liked the show because they “felt like they learned something," we aimed to capitalize off of that, leaning into the edutainment world. We created a campaign that felt like one of the most well-known edutainment series ever, SCHOOL HOUSE ROCK… but drunker. The full campaign features animated versions of historical figures who appear throughout the season and proves that LEARNING IS INTOXICATING.
(Creative Lead, Writer/Producer)